Meta Ads Case Study: 215 Leads at ₹14.74 CPL
Meta Ads · Financial Services / Loan Settlement
Generated 215 qualified leads in just one week with a total ad spend of ₹3,169.93, achieving a cost per lead of ₹14.74 through Meta Ads campaign optimization. The campaign focused on audience testing, lead form optimization, creative performance tracking, and daily budget monitoring.
Campaign metrics
215
Leads Generated
₹14.74
Cost Per Lead
₹3,169.93
Amount Spent
48,094
Impressions
22,671
Reach
655
Link Clicks
₹4.84
CPC (Link Click)
1.36%
CTR (Link Click)
₹65.91
CPM
972
All Clicks
₹3.26
CPC (All)
Campaign proof
Real results from a live Meta Ads campaign.
Verified Meta Ads Manager proof available on request
The numbers in this case study are from a real, live campaign. Original Ads Manager screenshots can be shared privately where client permissions allow.
What I did
Audience testing across cold, interest, and lookalike segments
Lead form optimization to lift completion rate and lead quality
Creative performance tracking on hook rate, CTR, and cost per result
Daily budget monitoring with kill/scale rules tied to CPL
Some campaign data is anonymized for client privacy. Proof screenshots available where permitted.