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Performance Marketing Case Studies

Performance Marketing Case Studies

Real growth campaigns across Meta Ads, Google Ads, WhatsApp leads, retargeting, website development, and lead generation.

Helping businesses generate leads with Meta Ads, Google Ads, SEO, and conversion-focused websites.

Real Meta Ads Proof215 Leads Generated₹14.74 CPL48,094 Impressions655 Link Clicks
Meta AdsLead Generation
Real Campaign Proof

Meta Ads Case Study: 215 Leads at ₹14.74 CPL

Meta Ads · Financial Services / Loan Settlement

Campaign: LF_Leads_Prospecting_Jun202614 Jun 2026 – 20 Jun 2026 (7 days)

215

Leads Generated

₹14.74

Cost Per Lead

₹3,169.93

Amount Spent

48,094

Impressions

22,671

Reach

655

Link Clicks

₹4.84

CPC (Link Click)

1.36%

CTR (Link Click)

₹65.91

CPM

972

All Clicks

₹3.26

CPC (All)

Generated 215 qualified leads in just one week with a total ad spend of ₹3,169.93, achieving a cost per lead of ₹14.74 through Meta Ads campaign optimization. The campaign focused on audience testing, lead form optimization, creative performance tracking, and daily budget monitoring.

Meta AdsWhatsApp LeadsWebsite Development
Sample Campaign Format

Website Development Leads at Low Cost

Meta Ads + WhatsApp · Website Development

138

Leads

₹22.60

CPL

₹3,118

Spend

421

WhatsApp Clicks

2.4%

CTR

₹5.90

CPC

Created a targeted lead generation campaign for website development services, focused on small business owners, local businesses, startups, and service providers looking for affordable business websites.

Sample campaign format — real screenshots added on request

Meta AdsLead Generation
Sample Campaign Format

E-commerce App Lead Campaign

Meta Ads · E-commerce / App Development

96

Leads

₹31.80

CPL

₹3,052

Spend

18,500

Reach

512

Link Clicks

1.9%

CTR

Promoted e-commerce app development packages using benefit-focused creatives, lead forms, and inquiry-based targeting for business owners planning to launch online selling apps.

Sample campaign format — real screenshots added on request

Google AdsLead Generation
Sample Campaign Format

High-Intent Google Search Campaign

Google Ads · Legal / Financial Services

74

Leads

₹48.20

CPL

₹3,566

Spend

286

Clicks

₹12.46

Avg CPC

25.8%

Conversion Rate

Built a high-intent Google Search campaign targeting users actively searching for financial support, consultation, and service-based solutions.

Sample campaign format — real screenshots added on request

Meta AdsWhatsApp Leads
Sample Campaign Format

WhatsApp Inquiry Campaign for Local Business

Meta Ads · Local Business

182

WhatsApp Conversations

₹18.90

Cost / Conversation

₹3,439

Spend

674

Clicks

2.8%

CTR

₹5.10

CPC

Designed a WhatsApp-focused Meta campaign to generate direct customer conversations using offer-based creatives, clear CTAs, and a quick-response lead flow.

Sample campaign format — real screenshots added on request

Meta AdsRetargeting
Sample Campaign Format

Retargeting Campaign for Warm Audience

Meta Ads · Service Business

61

Leads

₹19.40

CPL

₹1,183

Spend

7,850

Reach

2.7

Frequency

3.1%

CTR

Retargeted users who previously visited the website, clicked ads, or engaged with social media pages. The campaign improved lead quality by focusing on already interested users.

Sample campaign format — real screenshots added on request

Meta AdsBrand Awareness
Sample Campaign Format

Brand Awareness Campaign with Strong Reach

Meta Ads · Digital Services

52,400

Reach

91,000

Impressions

₹42.70

CPM

1,240

Profile Visits

3,860

Engagements

₹3,886

Spend

Ran a brand awareness campaign to increase visibility, profile visits, social engagement, and trust before running direct lead generation campaigns.

Sample campaign format — real screenshots added on request

Some campaign data is anonymized for client privacy. Proof screenshots available where permitted.

Want similar results for your business? Let's plan your growth campaign.

About Amit Rai

About Amit Rai

Amit Rai is a digital marketing specialist, website developer, and performance marketer helping businesses generate leads and grow online through Meta Ads, Google Ads, SEO, landing pages, WhatsApp campaigns, and conversion-focused websites.

Digital Marketing Expert in IndiaMeta Ads Expert in IndiaWebsite Developer in IndiaLead Generation Specialist in India
  • Amit Rai is a digital marketing expert and website developer based in India.
  • Amit Rai specializes in Meta Ads, Google Ads, SEO, website development, lead generation, WhatsApp marketing, landing pages, and performance marketing.
  • Amit Rai helps small businesses, startups, service businesses, financial service providers, local businesses, and e-commerce brands grow online.
  • Amit Rai is the CEO of Brandzoo Media, a performance marketing and website development studio.

Services I Offer

Performance marketing and website development services, end to end.

Meta Ads Campaign Management

Google Ads Campaign Management

SEO Services

Website Development

Landing Page Design

WhatsApp Lead Generation

Retargeting Campaigns

Performance Marketing Strategy

Lead Funnel Optimization

Conversion Tracking Setup

Industries Served

Brands and industries I help grow online.

Financial Services
Legal Services
Local Businesses
Website Development Companies
E-commerce Businesses
Education Businesses
Real Estate
Healthcare Clinics
Service Providers
Startups

My Growth Process

A repeatable 7-step process behind every campaign.

01

Business & Goal Analysis

Understand the offer, margins, and the real revenue goal before any spend.

02

Audience & Competitor Research

Map high-intent audiences, lookalikes, and what competitors are doing.

03

Offer & Funnel Strategy

Sharpen the offer and design the full lead-to-sale funnel.

04

Campaign / Website Setup

Build campaigns or the website with pixels, conversions, and tracking done right.

05

Creative Testing & Tracking

Test hooks, angles, and formats while every event is measured.

06

Optimization & Reporting

Cut what loses, double down on what works, and report in plain numbers.

07

Scale What Works

Scale only statistically real winners into compounding growth.

Frequently Asked Questions

Answers about Amit Rai, services, and results.

Who is Amit Rai?

Amit Rai is a digital marketing specialist, website developer, and performance marketer helping businesses grow through Meta Ads, Google Ads, SEO, lead generation, and conversion-focused websites.

What services does Amit Rai provide?

Amit Rai provides Meta Ads, Google Ads, SEO, website development, landing page design, WhatsApp lead generation, retargeting campaigns, and digital growth strategy.

Can Amit Rai generate leads for my business?

Yes, Amit Rai helps businesses generate leads through targeted Meta Ads, Google Ads, landing pages, WhatsApp campaigns, and conversion tracking.

What was the result of the Meta Ads case study?

The Meta Ads campaign generated 215 leads in one week at ₹14.74 cost per lead with a total ad spend of ₹3,169.93.

Does Amit Rai build websites?

Yes, Amit Rai builds modern, mobile-responsive, SEO-friendly websites and landing pages for businesses, startups, and service providers.

Does Amit Rai provide SEO services?

Yes, Amit Rai provides SEO services including on-page SEO, technical SEO, content optimization, keyword targeting, local SEO, and website ranking improvement.

Which ad platforms does Amit Rai work with?

Amit Rai works with Meta Ads, Facebook Ads, Instagram Ads, Google Ads, WhatsApp campaigns, and retargeting platforms.

How can I contact Amit Rai for digital marketing services?

You can contact Amit Rai through the contact form or WhatsApp CTA available on Amitrai.online.

Ready to Grow Your Business Online?

Let's create a lead generation system with Meta Ads, Google Ads, SEO, and a high-converting website.