D2C Ecommerce · Case Study

Improved ecommerce acquisition efficiency through creative testing

Build a repeatable creative testing engine for profitable scaling.

2.9x blended ROAS with 34 winning ad variations

2.9x

Blended ROAS

+81%

+148%

Revenue

Scaled

-28%

CAC

Improved

Winners Found

New ads

Strategy breakdown

Introduced a structured testing matrix for hooks, offers, UGC, landing pages, and retargeting sequences.

Mapped buyer objections to creative concepts and UGC briefs.

Separated acquisition, retargeting, and retention campaigns.

Used weekly creative readouts to scale only statistically meaningful winners.

2.9x blended ROAS with 34 winning ad variations

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